RUGGED INITIATIVES

Introducing Clear Horizons, where every purchase isn't just about keeping your goodies chilled; it's about preserving the breathtaking beauty of our oceans. We're not just a marine brand; we're a movement, dedicated to protecting our planet's delicate ecosystems. With every bag you sling over your shoulder, you're joining us in the fight to save our coral reefs

Coral reefs at Risk

the vibrant underwater cities teeming with life, are facing an unprecedented crisis. Picture the vivid hues of coral gardens, alive with a diverse range of marine creatures. Now, imagine that beauty fading, suffocated by pollution. It's a tragedy unfolding before our eyes.

How you can help

By choosing RuggedReefs you're not just making a purchase; you're making a statement. With every sale, we pledge to donate 1% of our profits to a coral protection charity. It's a small percentage that carries monumental impact. It means funding vital research, supporting conservation efforts, and ultimately, giving our coral reefs a fighting chance to thrive once more.

A helping hand

Let's not just mourn the loss of what's at stake; let's take action. Join us in our mission to protect our oceans, one cooler bag at a time. Together, we're not just consumers; we're custodians of our planet's future. With Clear Horizons, your purchase isn't just a transaction; it's a contribution to something greater—a future where our coral reefs flourish once more, thanks to your support.

Marine Conservation NFP

At Rugged Reefs the team is committed to increasing our eco friendly footprint by providing a solution to reduce single use cooler bags. As well as donating 1% of all profits to Charity meaning when you purchase a bag you are playing your part in helping the marine life and reefs.

Learn more

The Rugged 1% initiative

Marine equipment with a mission!

Explore the range of cooler bags and know when you take out that first, icy cold beer, you can cheers to a contribution that has helped save the coral reefs and marine life.

Shop now